Canada’s acclaimed elementary school curling program is growing

Monday, January 23, 2012

HALIFAX – After four years of steady growth, Canada’s acclaimed elementary school curling program is still expanding.

Capital One Rocks & Rings has introduced the Olympic sport of curling to over 160,000 Canadian students to date, and continues to expand its reach. The program makes learning about curling easy, by bringing customized equipment intoschools for day-long visits, where trained instructors deliver a high-energy, interactive program focused on the basics of the sport.

The program sprang to life today on the gym floor of Basinview Drive Community School. By the end of the day, some 200 students will have experienced an historic Canadian pastime.

“Rocks & Rings provides a fun filled day of educational games and fitness activities for the students,” said Amy Boutilier, principal at Basinview Drive Community School. “It is something different from the everyday, and teaches them a sport they can play their whole lives.”

Capital One Rocks & Rings has been featured in the Globe and Mail and on the CBC-TV flagship news show The National. The program was developed in 2007 by Rock Solid Productions Inc. of Toronto, and is partnered by title sponsor Capital One, The Dominion, Curl Atlantic and the national governing body of curling, the Canadian Curling Association.

“Capital One is proud and excited to deliver Rocks & Rings to the Halifax area,” said Ian Cunningham, Chief Marketing Officer, Capital One Canada. “Capital One believes strongly in the value of investing in children and this first introduction to the ‘Roaring Game’ is a great dose of fundamentals, fun and fitness.”

“We are delighted to see the Capital One Rocks & Rings program expanding in Halifax,” said Greg Stremlaw, Chief Executive Officer of the Canadian Curling Association. “As the exclusive national sport partner of the program, we are committed to growing curling amongst Canada’s youth, and are encouraged by the results we are seeing in numerous markets across the country.”

Area schools can inquire about Rocks & Rings by contacting Abbie Darnley directly (below).

FOR MORE INFORMATION:
Abbie Darnley
416.951.6017
adarnley@rocksolidproductions.ca